Thursday, November 30, 2006

Volkswagen Reset Engine Service Light
Note: if you're looking to reset your maintenance reminder light, Volkswagen does not provide an alternate method to reset the service indicator display without the use of a VAS scan tool.

Engine lights....

You’re driving along and suddenly your Check Engine Light comes on. What is it? What does it mean? Check Engine Light, Check Engine Soon Light, Service Engine Soon Light, Engine Light, Engine Management Light, whatever you want to call it, simply means that your vehicle’s computer system has detected a problem.

With German cars, especially Volkswagens, the manufacturer recommends specific reset procedures. One simply can’t disconnect the battery or pull a fuse. A diagnostics scan tool must be used.

Why the check engine light is on varies greatly. Depending on the year, make, and model, it may be related to the engine, the transmission, even the brakes and suspension. There are literally hundreds of reasons a Check Engine Light may appear. Few are cheap!

Click the following link for a SAFE and FREE way to reset check engine light codes…

Volkswagen Reset Engine Service Light

-Ted Olson
RepairTrust
Empowering the Repair Customer

Wednesday, November 22, 2006

Crazy Car Sales Tactics

When you buy a car--whether online or in person, you want to be treated with respect--not like an idiot. Here's a hilarious article from Darryl Siry on the bizarre sales tactics practiced by most car dealerships...

Darryl writes:

Since I am joining a car company I thought it would be interesting to buy some of the books out there that "teach you how to sell cars." Knowing that much of the body of knowledge out there would not be applicable to Tesla's business model - I still thought it would be good to get acquainted with the general field of car sales.

I am now acquainted! In fact, reading Mr. Davis' book was like watching an episode of Jerry Springer. It was also like a voyeuristic peak through the curtains into the seamy world of car sales in the US. Mind you - the book seems targeted toward used car salespeople - I think.

I started to eagerly highlight passages that I thought were real winners and candidates for my blog , but pretty soon I was just highlighting everything. It was that good! I started to be concerned because in his reservation of copyrights he says "no part of this book can be reproduced...except for brief quotations embodies (sic) in critical essay, article or review.

Now, I might consider this a review, but I would certainly find it a challenge to be brief. In fact, I may end up quoting half the book. This sales manual embodies all that I find physically and mentally repulsive about the way cars are sold today (at dealerships). Let me offer some highlights:

pg. 11: "Now that you have taken physical and emotional control, keeping the customer from mulling around the inventory and becoming confused, you can feel good about being professional, thoughtful and helpful.

"I can't help but laugh out loud as I type it! I just picture myself walking around aimlessly at the car dealer drooling, wondering when the professional salesman will come save me from my incessant mulling around the inventory. Thank god he is so professional and thoughtful.

pg 26: "Now that your buyer is excited and you have control, maintain it! Maintain control by starting in front of the vehicle and, working in a counter clock-wise motion, around the vehicle. Maintain a fluid motion, which is not too fast. If the motion is too fast, the customers can become confused and lose interest. However, the motion should not be too slow or they will become bored and detracted(sic) and it will be difficult for you to assert control, if they begin to mentally wander.

"There is so much depth and richness in this passage. Let me start with a question that is unanswered in the book: why counter-clockwise? Because it is more effective at hypnotizing the customer as you move in a fluid motion - not so fast! You might confuse and bedazzle me. When I am bedazzled you may lose your control of my mind. At the very least I am bound to become detracted.

pg 32: "As the seller you must always maintain control.

"pg 25: "In order to maintain control, you may want to say...'wait here. I'll be right back'"

pg 14: "...you should be able to gain physical control by saying 'Follow me!'"

What's with all this physical and emotional control bull? and then you get to pg 42 where the following bizarre statement is found:

"If the customers do not know what your next step will be they cannot object to it. Recall that "non-confrontational selling" is the constructive point of this book."

It's probably accurate to say that I can't object to something I have no knowledge of, but I fail to see how asserting physical and emotional control and manipulating people by not allowing them to assert control on their own is "non-confrontational"

A great example of how to not let your customer object is what to do when you are returning from the test drive:

pg 43: "When you return to the dealership, it is time for your first trial close. Tell your customer, "Park in the sold row." If your dealership does not have a sold row, direct them to an empty parking spot and refer to it as the sold row. If they do not object when you call it the sold row, your sales presentation is probably going well."

Either that or you have successfully intimidated them into not saying what is truly on their mind, like "What the f*k? I haven't bought the car!"

I could go on and on, but I think you get the point. The problem I have with auto distribution these days, and perhaps the problem that has afflicted American auto companies, is that the sales engine of the traditional auto dealership has not evolved from the 1950's style paternalistic shove it down my throat because you know better than me approach. The feeling I get when I go to a car dealership is the same feeling I get when I am at a bar and a loud, obviously drunk group of guys walk in and immediately start trouble. I get fired up.

How about asking me what the heck I want and providing some service? How about not trying to control me and instead helping me out, even if it means I don't park it in the sold row? The general issue I object to here, and have objected to in this blog before, is this notion that the proper way to approach sales is to manipulate me into a sale that day, using subtle intimidation and beguiling techniques such as the fluid counter-clockwise motion (which gets me every time.)

Why does the auto industry even do this anymore? Why can't I go to a dealership where I can try out models, look at things and determine what I want and then order a car to my specifications to be picked up in 8 weeks or so. In the current model, manufacturers stuff the inventory pipeline and it is the job of the car dealer to push cars out no matter what. Part of the reason, in my opinion, is that the products are inferior (again - talking about mass market US autos) so they need to have some serious push behind them. Aggressive salespeople, incentives, "big sales", circus-like sales lots.

It doesn't have to be that way - there are plenty of examples of niche companies that have already moved away from that model. There are certainly plenty of ways for customers to assert themselves and avoid the horrible experience of going to an auto dealership. The last car we bought was from Carstelligent. It went swimmingly and we got exactly what we wanted. The BMW M3 I got before that was ordered to my specification, and guess what - I didn't mind paying full sticker for that privilege.

This article comes from marketing expert Darryl Siry

Darryl is absolutely correct: there are a number of ways for car buyers to avoid the "horrible" experience of going to an auto dealership. I'll add too that you can get a GREAT car without going new.

To YOUR car buying success...

-Ted Olson
Medway Imports
Safe Online Used Cars Sales

Tuesday, November 21, 2006

Local Auto Sales and Service Center Takes the
Ultimate Honesty Challenge

Medway, MA November 21, 2006—Medway Imports, a European auto sales and service specialist located on Rt. 109 has teamed up with RepairTrust™, the web’s leading consumer advocate for fair car sales and repair pricing. The merger aims to promote honest and fair sales and service pricing, and to be the ultimate resource for automotive needs: sales, service, and accurate automotive information.

The challenge consists of adhering to rigorous pricing guidelines outlined by RepairTrust’s founder, Theodore P. Olson. “This is a challenge few shops are willing to take,” as the majority of auto facilities have gotten quite use to the excessive profits from manipulating industry guidelines, according to Mr. Olson.

Mr. Olson has been outspoken in his accusations of auto scams and industry pricing abuses with the statistical studies to back up his claims, including three eBooks. RepairTrust has consistently argued that 98% of ALL auto facilities are ripping people off in one form or another. Visit www.repairtrust.com for more information.

Medway Imports has been in business now for over a decade servicing and selling all makes and models, specializing in European imports. The owner, Barry Roth, “…is one of the few who are dedicated to fair and honest pricing,” according to RepairTrust.

Mr. Roth has affiliated with RepairTrust to ensure that Medway Imports maintains the same honesty and integrity of a small-town automotive facility as it expands its sales and service departments.

Barry Roth notes that “auto sales and service pricing is all over the map, leaving the auto consumer at the whims of aggressive sales tactics and tricks.” He goes on to say that Medway Imports will be working to inform auto sales and service customers the best way to purchase and maintain their vehicles via its website www.medwayimports.com.

Additionally, Mr. Roth urges anyone, anytime, that has a question to call: “We’ll be happy to help in anyway we can—we consider it a community responsibility—just give us a ring:
508-533-3555.”

Medway Imports
Importing a Passion for Driving!

About Medway Imports:
Medway Imports specializes in the sales and service of quality pre-owned European vehicles at fair prices. We’re auto enthusiasts to the core with 60 plus years experience in the automotive industry. We want to put the passion back into driving!

About RepairTrust:
RepairTrust is a network of automotive service professionals that work to protect car repair customers from repair scams. Over the past two decades, RepairTrust has gathered an overwhelming amount of evidence for industry-wide pricing abuses, and works to promote fair and honest pricing across the industry by leading the way, and setting the example.

Friday, November 10, 2006

What’s the Best Car to Drive: European, Asian, or American—Fact or Opinion

I’m frequently asked “What’s the best car?” My answers have varied greatly, but over the past two decades in the automotive industry, I have come to the conclusion that European cars are superior. This is not to say I don’t appreciate some Asian or American cars, but they just don’t compare to the engineering thrills of European cars. American and Asian cars are missing something. They’re missing passion!

Is this my personal opinion? Or is it my objective expert opinion? The answer ahead…

I never understood what the fuss was about with European cars until I got behind the wheel of a 2004 Mercedes-Benz E-Class for a 12-hour road trip. From the start the car practically drove itself. I merely kept one finger on the steering wheel, regardless of speed. It seemed to anticipate my desires and it responded effortlessly.

When you can push a car into 3 digits MPH, and it feels like you’re only driving 55MPH, that’s engineering…that’s Mercedes-Benz. I never appreciated that!

Now we all can’t afford a Mercedes-Benz, but I noticed similar characteristics in other European cars: SAAB, BMW, Audi, VW, even Volvos.

Quick Audi story:
When my brother got his license at 16 (I was 15), my mother, for some unknown reason, allowed us to take her brand-new 1984 Audi 4000 from Nashua NH to Needham MA—about an hour’s ride at 60 MPH. We made it in 30 minutes—you do the math.

At the time I did not realize the engineering that was keeping that car glued to the road as we weaved in an out of traffic, as only reckless teenagers do so well. This is not an endorsement for driving like an idiot—although sometimes I “still” do—but to show how European engineering has been and continues to be far superior than either Asian or American cars.

Sloppy Pontiac Bonneville:
To give you an idea of how much better European cars are, here’s another quick story (yes, it’s another stupid high-speed one). Again my brother and I were on a road trip. We rented a brand-new 1996 Pontiac Bonneville: heavy, powerful, and comfortable. This time I was driving. Despite its newness and its weight, it started to practically lift off the ground as we buzzed across the Nevada deserts at a buck twenty.

The car couldn’t handle being pushed. The heavy front suspension and front-wheel drive felt unstable. It was a burden, and not just at high speeds. Verdict: poor engineering! You can replace the Bonneville with any mid-sized front-wheel drive American car—Buick, Olds, Ford Taurus…etc, they all handle like CRAP!

Boring Toyota Camry:
I don’t want to leave out Asian cars in our comparison. In the late 1990’s as a Toyota certified technician I grew to love Toyota (especially Lexus). This love started to fade a few years back, however, as I got behind the wheel of so many comparable imports in the same class. Yes, Toyota is dependable and reliable. But these are also words for boring and uninspired. I got bored with my own Camry after 3 days! Toyotas all feel the same, and do the same thing—they’re predictable and bland. If I’m going to spend as much time as I do in my car, why not have excitement too—better yet: PASSION!

The realization over the past two decades in the automotive industry is this: There is a passion to driving. The Europeans have known this since the beginning.

Asian automakers have missed the mark. They try to elicit passion with fancy car names and accessories, but it’s just not there. Americans carmakers aren’t even close. And they get even more creative with their car names: Alero, Fusion, Magnum, Vibe—there are hundreds more that attempt to elicit driving excitement, but that can’t live up to the challenge.

European cars don’t have fancy marketing technique names. That’s because they don’t need to elicit passion and excitement in their vehicles—they’re a given! Passion and excitement are engineered into the cars!

For example,
• BMW states it’s the “Ultimate Driving Machine.” That’s because, in many ways, it is!
• Mercedes-Benz states that it’s “Like No Other!” This is true…plain and simple.
• SAAB advertises that it’s “Born from Jets!” Ever sit in the cockpit of a SAAB? It’s pretty cool!
• How about Audi? They claim to “Never Follow.” Again—true. Check out the new 2008 R8 to see an incredible “expression of engineering.”

Is all the above an advertisement for buying a European car—No! It’s a philosophy of driving. Driving can be fun—AND safe, AND dependable! European technology (safety, mechanical or otherwise) is light years ahead of Asian and American cars.

Even Lexus, who hails “unprecedented triumphs,” is only nipping at the heels of Mercedes-Benz. Sure Lexus ads make it sound like they came up with the latest and greatest technological—NOT.

The Ferrari Test Drive: Last Crazy Car Story…I Promise.
I had the rare pleasure recently of driving a Ferrari. I have driven some incredible cars over the years, but I had never driven an Italian super-car like a Ferrari, nor had I ever understood why anyone would want to, despite their striking looks and appeal.

As you can probably guess, the car was gorgeous—brilliant red, incredible body lines, sleek…very sharp—a true head turner. Oh yeah…I looked great behind the wheel too! Anyhooo….as I sank into the Italian leather driver’s seat it seemed to suck me in and support me from areas where I didn’t know I needed support—at least I didn’t know yet….

As I fired up this rear engine craft, I swear the engine seemed to be urging…”go ahead, make my day.” I am not being metaphorical. The car was eliciting something….oh yeah…PASSION, EXCITEMENT, FUN!

Again, we all can’t afford to run out and buy a Ferrari, but there are several “European” cars mentioned above that boast these same characteristics.

It’s not a coincidence that people drive Volvos forever, or that SAAB owners frequently put 300,000 miles on their cars, trade them in and buy another one. Nor is it a coincidence that there are many who will drive nothing but German engineered cars. There is a relationship between man and machine.

For a little context, my first Ferrari experience came when I was about 12. I was driving down the highway in the back of my mother’s beige Toyota Cressida. I heard, before I saw the Ferrari. When I turned to look it was right behind us. I blinked and it was next to us. I blinked and turned, and it was a hundred yards ahead rapidly fading into the distance. At 12, I could see, hear and feel passionate engineering, although it would take 20 years of automotive experience to voice it.

The Ferrari I recently test drove was 16 years-old—a 1990 Grand Touring Targa. See the photos @ www.medwayimports.com. I mention the age to show how even “dated” European engineering still trumps the latest and greatest technological breakthroughs of its competitors.

As I pulled off, I was a bit unsure what a Ferrari would or even could do. But the car, very quickly, made me feel comfortable and confident. I mentioned earlier how the seat sucked me in and supported me in places I didn’t know possible. I experienced this in the parking lot of all places when I had to make a very quick, sharp turn—I didn’t move—the car took the corner for me as I remained perfectly seated.

The 5-speed shifter was a simple chrome shaft with a ping-pong-sized ball that fit perfectly into my palm no matter which way I held the shifter. The seat and steering wheel position were ergonomically perfect, and the gauges were easily accessible with a quick glance. Even the rear view mirror reflected so clearly that I thought there was no back glass—this is handy when “traffic weaving.”

In terms of the stability and handling, I’m not sure I have the words to describe it, but let’s use a Corvette for comparison. In 1996, I drove a brand-new Corvette at 90MPH onto an off-ramp (don’t try this at home). The tires squealed bloody murder, the body rolled, and the suspension wobbled. I was a bit hesitant to try that again in a vette.

Of course the Corvette and the Ferrari are not a fair comparison, but again, the point here is to illustrate the superior European engineering that even the best American performance cars can’t touch.

In the Ferrari, cornering was effortless, virtually regardless of speed: no squeals, roll, or wobble—and the technology was 6 years older than the vette. Cornering in the Ferrari was just plain fun! Never once did I feel as if I was pushing the car beyond its limits. In fact, as reckless as I can be, I never found its limits—I ran out of road.

In terms of quickness, the engine redlines at 7500 RPM, so there’s plenty of room to wind er’ up and go, regardless of what gear you’re in. In fact this engineering design took me by surprise; I am so use to driving cars that “do the driving for you.” The Ferrari wants you to be part of the experience by empowering you to work the engine in a very wide RPM range.

The experience of empowerment was similar at high speeds. At 4000 RPM, 80MPH in 4th gear, you have the option (empowerment) to drop it to 3rd and take off like a raped ape, or just punch the gas and watch the traffic around you come to a standstill as you casually slide into 5th, creeping past 135MPH with so much more power waiting to come out if only the roads weren’t so congested.

I understand now why people have to drive a Ferrari. It’s an experience “like no other.” It’s the “ultimate driving machine.” It’s not “Born from Jets,” but it definitely flies! It clearly leads and “Never Follows”…nothing else can keep up!

Most European cars posses these above characteristics in one degree or another.

Cool SAAB Test Drive:
On a more “practical car” level, I recently drove a 2004 Saab 9-5 Aero with 77,000 miles on it. What struck me immediately was the cockpit feel that SAAB keeps raving about. It really is like an airplane’s cockpit, making one feel very comfortable, and more importantly, in control.

Te tone of the engine and the solid feel to the car—even with 77,000 miles—was powerful. It was eliciting emotion—like the Ferrari! American and Asian cars tend to feel a bit sloppy after 60K whereas the SAAB felt like new, and was ready to go! It even had manual “shift paddles” on the steering wheel—for what?—FUN, EXCITEMENT…PASSION! No wonder people drive these cars forever.

The models above were chosen from a hat. There are dozens of cars I could compare, but the end result is the same. Asian and American cars are no match to the quality, dependability, engineering, and excitement of European cars. These are the facts. PASSION and EXCITEMENT are standard options on European cars.

-Ted Olson
www.repairtrust.com
Making Sense of Auto Repair Prices

Sunday, November 05, 2006

Car Repair Prices: Are Manufacturers to Blame for Excessive Auto Repair Costs?


In the ongoing effort to shed light on excessive car repair prices, we can’t discount the manufacturer’s role. During a spirited discussion in an automotive forum, the comments below from Ray Fast highlight the role the manufacturer plays in taking money from the repair customer’s wallet.

The discussion revolved around the difficulty of replacing an alternator in an Acura. The Acura, like all front wheel drive vehicles, has a transverse mounted engine. Transverse engines are the ones mounted sideways. Because of this “sideways” design, the alternator is mounted low and behind the engine, making it difficult to remove and replace on the year and model we discussed.

Front wheel drive has some good features, but is it better than its rear-wheel drive predecessor? Front wheel drive has created a host of additional repairs, none of which were necessary in years past. These repairs have been costing you, the service customer, a fortune.

Ray writes:

The shift to transverse engines and front wheel drive was a major marketing coup for the automobile industry. Vehicle manufacturers managed to dupe the market at large into believing that the new standard was somehow better than the previous convention of rear wheel drive.

[In reality] vehicles with transverse mounted engines and front wheel traction systems are less reliable mechanically, less stable, and less efficient than their traditional counterparts.

Advanced technology has compensated for these downfalls considerably; however, vehicles with traditional power and traction systems using similar technology are more reliable, safer, and more efficient. This is why high performance vehicles that are designed for applications requiring maximum stability “still” utilize inline engines and rear traction systems.


The answer to the question [Why is the alternator in such hard to reach place] lies in this fact: cars with transverse engines and front wheel drive are much less expensive to build.

By assembling the power plant and traction system as a complete module, then dropping the whole thing as one unit into the car, automobile manufacturers save gobs of money. The fact that the vehicles are considerably less serviceable (for instance, certain components are virtually impossible to access without removing the engine and transmission) is obviously of little, if any, concern to the manufacturer.


For that reason, anyone shopping for a new or used automobile should carefully evaluate the design, arrangement, and complexity of a potential purchase with regard to serviceability. The expense of owning a car is not confined to the sticker price. If you drive it, you're eventually going to need to fix it.

Ray’s comments speak to the rising costs of car repair. Gone are the days of actually "fixing" cars. Now we frequently spend extra time throwing hard-to-reach, expensive parts in them.

Importantly, we need to remember that manufacturers have two primary objectives: selling cars and selling parts. How long it takes, how much it costs you, or how frustrated one gets removing and replacing components, means very little to the manufacturer. It doesn’t affect their bottom line.

Fortunately, most manufacturers have moved away from "low-mounted" alternators (such as the Acura in our discussion) as the elements: rain, snow, dirt cause them to fail prematurely. However, the remaining cons of front wheel drive and a whole plethora of new manufacturer technological breakthroughs will continue to cost the service customer significantly in repairs.

Most importantly, no matter what you drive, YOU NEVER HAVE TO GET RIPPED-OFF!

Learn from the experts how to save $1000’s in car repair prices!

(Ray Fast: comments were reprinted with permission from the author, Ray Fast.) (http://blog.myspace.com/rayfast)

-Ted Olson ©
www.repairtrust.com

Empowering the Repair Customer!

Thursday, November 02, 2006

Car Repair Prices Have Gone Loco!

Auto repair scams are getting worse, spreading across the continents. Bogus auto repair costs (SCAMS) are becoming the norm in the auto repair industry. There's a big pink elephant in the room and no one is talking or "doing" anything about it!

Watch this Video

There's A Real Problem With the Cost of Car Repair!

Here's a brief overview...
The National Highway Traffic Safety Administration estimates that automotive service consumers are scammed tens of billions of dollars every year. Repair shops—dealerships, local shops, and franchises—are repeatedly at the top of consumer complaint lists every year.
Multiple undercover investigations have caught repair centers red-handed ripping people off.
Government agencies across the nation warn against service center repair scams—including Alaska! Consumer advocate groups constantly provide tips and suggestions to avoid getting ripped-off. Service industry insiders continually step forward to expose service industry abuses.
Study after study reveals that service centers are manipulating industry guidelines, billing excessive auto repair costs. While the above video reveals blatant car repair scams, the bulk of auto repair rip-offs go unnoticed. Service customers have no idea if they were charged fairly or not. Most customers leave actually thanking their service representative when they should be questioning the bill!

RepairTrust has found that 98% of ALL repair shops are ripping people off!

THIS JUST IN: Australia just listed car repair scams at number 4 on their top 10 Consumer Complaint List!

These are the facts.

Learn from the experts what you can do to save $1000's on Car Repair Prices

-Ted Olson
RepairTrust